Search Engine Optimization (SEO)

 SEO is important for every website to rank organically on search engines like google. Some great SEO tools are:

1. Semrush
2. Ahrefs
3. Google Search Console

Semrush

Semrush is a great platform to do keyword research, backlink audit, site audit, and much more. You can find the keywords and the backlinks of your competitors. It also does a site audit where it shows the key problems and errors on site and how you can fix them.

Limitations

1. Some data might be wrong like search volume or pageviews
2. High price- Starts with 119$ a month
3. Expensive for small businesses
4. Can’t rely on the data

Ahrefs

Ahrefs is similar to SEMrush where you can do keyword analysis, site audit, and backlink analysis. There are so much data available on ahrefs and is used by many top companies.

Limitations

1. Expensive- Plans start from 994 a month
2. Can’t trust the data
3. There might be some wrong data

Google Search Console

1. This is a free tool where you can check the overall performance of the website. It is a great tool to analyze the performance of the keywords. You can also check your internal and external backlinks.
2. You can check the impressions, clicks and CTR of a keyword.
3. It also shows any error that your webpage has
4. Can also check which web pages are indexed on google.

Paid Search

Paid search is the faster way to get more traffic. So many companies are using paid search to get faster sales and conversions. A great tool to analyze the paid search performance Is google analytics.

Google Analytics

Google Analytics is the most popular tool available to analyze the performance of the website, campaigns, social hares, and much more. Some benefits of google analytics are:

1. It’s free
2. Can measure the conversions of paid campaigns
3. To know the conversion rate, CTR, impressions, click and much more
4. You can also set up your own goals
5. Good for comparison of each paid campaigns

Social Media

Social media is a great way to engage with the audience. Most of the companies are very active on social media and know its importance. Some of the best tools to analyze social media performance are:

1. Hootsuite
2. Sprout Social

Hootsuite

It is a great platform to engage, advertise and analyze the performance of social media. Hootsuite is integrated with many popular social media platforms like:

1. Facebook
2. Instagram
3. YouTube
4. LinkedIn
5. Twitter

Benefits of Hootsuite:

1. Easier and convenient to analyze data and performance of the campaigns
2. Mange multiple social media channels at one place
3. Great customer service platform where you can answer the questions which your audience asks
4. They also have an online study platform where you can learn about how to run Hootsuite. You also get a certification from them after completion.

Limitations

1. It’s not free- plan starts from 1915 Rs
2. Will require training before using the software
3. Sometimes gets errors that are difficult to understand and fix

Digital marketing is growing like crazy and you can see many big companies spending a lot of money on digital marketing. Since more and more people have gone digital and the numbers are rising exponentially, the trend of digital marketing will also rise.

So here in this blog, I have explained the fundamentals of digital marketing, CITT funnels, personal branding, and how it is different from traditional marketing. Also, in the end, I have touched on a concept of integrated marketing in brief so you know all major concepts of digital marketing.

The Fundamentals of Marketing

Marketing is a scientific process where you understand the customer’s needs and wants, make a strategy and plan to reach out to the customer, and generate sales. Marketing is not just about selling a product or service, or just advertising. There are much more things that happen in marketing than just sales.

In marketing, you are building a brand that can be known and reach the maximum number of people. For that purpose, it is very important to plan your marketing strategy and do some proper research to understand the market. Then building strategies to sell your services and also change your strategies and plans according to the changes happening in the market. So it is a continuous process and is the essence of every business.

According to Dr. Philip Kotler, marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”

Digital Marketing vs. Traditional Marketing

Traditional Marketing refers to the marketing that uses traditional channels or media, for marketing communication. For example marketing in newspapers, magazines, etc.

However, Digital Marketing implies the marketing of products and services via digital channels, such as the internet, smartphone, display ads, and another digital medium.

Traditional marketing is static and it is very difficult to make changes in your current marketing ways. However digital marketing is dynamic and you can make changes easily with just a click. You can make changes according to what works best.

Another major difference you can find is the reach. When you do traditional marketing your reach is limited to a specific state or country. However, in digital marketing, you can market and advertise your products or services globally.

Another advantage of digital marketing is that you can track your progress and make tweaks or changes whenever possible. So if any ad is not generating results,you can modify and make changes. But in traditional marketing, you cannot do that.

BASIS FOR COMPARISON	TRADITIONAL MARKETING	DIGITAL MARKETING
Meaning	Traditional Marketing refers to the marketing that uses traditional channels or media, for the purpose of marketing communication.	Digital Marketing implies the marketing of products and services via digital channels, such as the internet, smartphone, display ads, and another digital medium.
Nature	Static	Dynamic
Tracking	Not possible	Possible
Targeting	Standardized	Customized
Tweaking	Not possible once the ad is placed.	Can be performed anytime, even after the ad is placed.
Reach	Local	Global

CATT Marketing Funnel

C.A.T.T means Content, Attention, Trust & Transaction. Let’s see what each of these word means:

[C]—– stand for Content. Content is king. Create useful content that attracts people to your blog posts, videos, podcast, live webinars, and lead magnets to generate more leads to your tribe.

[A]—–stand for Attention. It means driving traffic to your content using SEO, social media, Paid Ads and Referrals.

[T]—–stand for Trust. Building trust with your audiences with tripwires, marketing automation, and retargeting. One of the methods of building trust is deep marketing where you send out communication that is personalized based on who your target audience is so that every person feels like you are communicating with them directly to the point.

[T]—–stand for Transaction. It means converting your leads into customers with natural sales methods.

So CATT is an important concept you must know as a digital marketer. Now let’s discuss about Personal Branding!

Personal Branding: MassTrust Blueprint

Personal branding is one of the key components of marketing. Your brand name is the reputation and recognition of your business. So if you select the right brand name and it works well with the audience, then it can create a lot of success for your business.

You must choose the right brand name which speaks about your business and is something that can be easily spelled and remembered. If you select a brand name that is too big or which is difficult to spell or remember, then people will not remember you.

Another important thing to know is that you should not select a niche that is already very competitive. You can select a sub-niche or sub-category otherwise it will be difficult for you to grow.

Integrated Digital Marketing

Digital marketing itself is a very complex process and it has many ways and methods to do digital marketing. Some of the main methods of digital marketing are:

1. Search Engine Optimization (SEO)
2. Content Marketing
3. Search Engine Marketing (PPC)
4. Social Media Marketing
5. Digital Display Marketing
6. Email marketing

If we use all of these methods in a strategic and organized way, then it can create huge returns. So rather than using one or two of these methods, when we use all of the digital marketing methods and tools, then we are doing integrated marketing.

So integrated digital marketing is the art of using all of the digital marketing methods in a well-strategized way so that each of the methods itself creates benefits and complements other methods to bring better overall results.

So as a digital marketer, it is very important for you to know each of these methods and how you can use these methods to bring more profitable results for the company. So if you are working in a company or if you have your brand and want to market yourself digitally, then understanding integrated digital marketing will always help you in achieving your target.

Conclusion

So here we looked at so so many important concepts of digital marketing and how digital marketing is better than traditional marketing. As digital marketing is getting popular, there will be more opportunities in this field and there will be a bright future ahead for many digital marketers. So if you are in this field, then start learning more concepts and methods of digital marketing and use those methods to earn more profits before it gets very competitive.

Biceps are one of the most important muscles to have if your goal is to look muscular as it is noticed by everyone. Whatever’s you wear, the perfect toned biceps will be visible by everyone. Big strong arms shows the strength of an individual which is the reason everyone is looking for that strong tough guns.

There are many equipments and machines available in the gym for training a bicep but what if you are out or can’t go to a gym. So here are some of the great bicep exercises which you can do wherever you are.

1 Chin ups

One of the most popular exercise you could find is a chin up which is great not only for your biceps but also for your whole upper body strength. You just need a bar where you can hang to perform this movement.

How to perform-

Hang on a bar with a supinated grip ( grip with palm facing the body). Your hands should be upto shoulder’s width.

Go up until your wrist is facing the upper chest. Your legs and abs should be tight when you go up and down. Just lift your legs forward slightly to create that tightness .

Don’t jerk during the movement. You should feel the tension in the muscle during the whole range of motion.

Mak sure that your body is little away when you go up as this will create more tension on the biceps.

2 Towel chin ups

You just need a strong towel to perform this exercise. Make sure that the towel is strong enough to hold you otherwise you can injure yourself

How to perform-

Take a towel and wrap it on a pull up bar. Grab the towel and start going up.

Squeeze your abs and Don’t loosen your legs when you hang. Legs should be in front at an angle of 25°. Legs and abs should be tight at all time while performing the exercise.

Stop until your wrist is facing the upper chest. Hold that position for 2 seconds and then go down in a controlled way.

As it is an advance exercise so even a single rep with correct form will give you best results.

3 Pull ups

Pull ups are one of the best multi joint exercises you must do. This will make your back, arms and forearms strong as stone. This is the best bodyweight exercise for your upper body strength. As your pull ups increases, your whole body strength will also increase as a side effect. Don’t forget this exercise in your workout. Make sure you do it with a right form or else you won’t get the benefits from this exercise

How to perform-

Grab a bar, your hand placement should be little more than your shoulder’s width.

Make sure that you retract your shoulders while performing the movement. Go fully up and hold the position at the top for 1 or 2 seconds and then go down. Don’t come down fast as it can create damage to your shoulders.

Make sure that your chest is up and shoulders back during the whole exercise.

If you could find a thick pull up bar, that would be great because it will create more tension on your forearms and eventually more tension on the biceps.

4 Horizontal pull ups

Another variation of a pull up where instead of going vertical, you will move more horizontally. It’s just like a pull up but little different.

How to perform

Get under the rod and grab it. Your should have a supinated grip. Extend your arms and see whether your body is touching the ground or not. Your body should be hanging and not touching the ground during the movement.

You can place something in front of your legs to support your feet if you are new to this exercise.

Make sure that your back is straight and shoulders are back. Go up and down with each rep performed in a controlled manner.

Biceps are one of the smaller muscle groups of our muscular system, not the strongest but still is very popular in looks and appearance. Everyone dreams to have big guns to drive the attention of others. It helps to build confidence and respect.So here I will give you some most important tips and tricks which will guarantee bigger arms in few complete article to get the best results.

Warm up

Always start with a warm up exercise by doing biceps curl with a light weight either with dumbbells or a barbell. Do reps of 12-15. Never go for any reps to a failure in a warm up. It should feel light. You can use barbell without weights to start a warm up. Dumbell curls is also an option for you but always try to use light weights and just feel a pump on your biceps. Never try to exaust in a warm ups. It’s a warm up so treat it like a warm up workout.

Weights to choose

After a warm up do 1-2 set with heavy weights of 2-3 reps to activate your nervous system. You can do biceps curl with dumbells for warm up. For building bigger biceps, you should choose heavier weights. Do 4 heavy sets of 5 reps of barbell curl. This will work your nervous system, which will result in bigger biceps muscle. But you should always feel your biceps more during heavy loading.

Go slow

This is one of the tricks which will help in groing your biceps faster. The more slower you go, the better stimulus for muscle growth. Do 1-2 exercises with slow and controlled reps. Each rep should be felt like a killing rep. Never compromise any reps with a guick or explosive movement to complete a rep. This technique will give you quick results

Don’t count reps

This will surprise many people, but if you want big results you need to stop counting reps. Rather you should feel the muscle more than counting reps. Each rep should feel like a last rep. Just count reps in a unilateral movements so that your left and right biceps do not vary with the reps.

Training weak muscles

There are some muscles which are weak. Some have weak brachialis and brachio radialis muscles which are your side biceps muscle. They can do more hammer curls or a biceps curl with a pronation grip( reverse grip). Always try to train your weak muscles with more volume (generally 12-15 reps) and less intensity ( moderate weight). You can perform biceps cable curls with different angles to Strengthen weak muscle.

Lighter weights

After doing heavy sets in the beginning, you can add some light weight exercises at the end to create more blood flow and stimulus for growth. Always try to do lighter exercise at the end. You can do biceps cable curls or dumbell curls. You can do around 15-20 reps. do sets of 3 to failure. Rest interval should be around 15-20 seconds. You can also reduce the weights if necessary. But never try to go heavy in this exercise.

Conclusion

Always remember that there are many bicep exercises and many methods available but consistency and patience are key for a biceps. It will always take months to see big gains. Never have an expectation of getting bigger biceps within a month. But these methods will definitely give you results if you follow correctly. Within few months you will see your biceps growing. But to have an 18 inch or 20 inch biceps, you should be patient and consistent.

Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton