Search Engine Optimization (SEO)

 SEO is important for every website to rank organically on search engines like google. Some great SEO tools are:

1. Semrush
2. Ahrefs
3. Google Search Console

Semrush

Semrush is a great platform to do keyword research, backlink audit, site audit, and much more. You can find the keywords and the backlinks of your competitors. It also does a site audit where it shows the key problems and errors on site and how you can fix them.

Limitations

1. Some data might be wrong like search volume or pageviews
2. High price- Starts with 119$ a month
3. Expensive for small businesses
4. Can’t rely on the data

Ahrefs

Ahrefs is similar to SEMrush where you can do keyword analysis, site audit, and backlink analysis. There are so much data available on ahrefs and is used by many top companies.

Limitations

1. Expensive- Plans start from 994 a month
2. Can’t trust the data
3. There might be some wrong data

Google Search Console

1. This is a free tool where you can check the overall performance of the website. It is a great tool to analyze the performance of the keywords. You can also check your internal and external backlinks.
2. You can check the impressions, clicks and CTR of a keyword.
3. It also shows any error that your webpage has
4. Can also check which web pages are indexed on google.

Paid Search

Paid search is the faster way to get more traffic. So many companies are using paid search to get faster sales and conversions. A great tool to analyze the paid search performance Is google analytics.

Google Analytics

Google Analytics is the most popular tool available to analyze the performance of the website, campaigns, social hares, and much more. Some benefits of google analytics are:

1. It’s free
2. Can measure the conversions of paid campaigns
3. To know the conversion rate, CTR, impressions, click and much more
4. You can also set up your own goals
5. Good for comparison of each paid campaigns

Social Media

Social media is a great way to engage with the audience. Most of the companies are very active on social media and know its importance. Some of the best tools to analyze social media performance are:

1. Hootsuite
2. Sprout Social

Hootsuite

It is a great platform to engage, advertise and analyze the performance of social media. Hootsuite is integrated with many popular social media platforms like:

1. Facebook
2. Instagram
3. YouTube
4. LinkedIn
5. Twitter

Benefits of Hootsuite:

1. Easier and convenient to analyze data and performance of the campaigns
2. Mange multiple social media channels at one place
3. Great customer service platform where you can answer the questions which your audience asks
4. They also have an online study platform where you can learn about how to run Hootsuite. You also get a certification from them after completion.

Limitations

1. It’s not free- plan starts from 1915 Rs
2. Will require training before using the software
3. Sometimes gets errors that are difficult to understand and fix