Digital marketing is growing like crazy and you can see many big companies spending a lot of money on digital marketing. Since more and more people have gone digital and the numbers are rising exponentially, the trend of digital marketing will also rise.
So here in this blog, I have explained the fundamentals of digital marketing, CITT funnels, personal branding, and how it is different from traditional marketing. Also, in the end, I have touched on a concept of integrated marketing in brief so you know all major concepts of digital marketing.
The Fundamentals of Marketing
Marketing is a scientific process where you understand the customer’s needs and wants, make a strategy and plan to reach out to the customer, and generate sales. Marketing is not just about selling a product or service, or just advertising. There are much more things that happen in marketing than just sales.
In marketing, you are building a brand that can be known and reach the maximum number of people. For that purpose, it is very important to plan your marketing strategy and do some proper research to understand the market. Then building strategies to sell your services and also change your strategies and plans according to the changes happening in the market. So it is a continuous process and is the essence of every business.
According to Dr. Philip Kotler, marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”
Digital Marketing vs. Traditional Marketing
Traditional Marketing refers to the marketing that uses traditional channels or media, for marketing communication. For example marketing in newspapers, magazines, etc.
However, Digital Marketing implies the marketing of products and services via digital channels, such as the internet, smartphone, display ads, and another digital medium.
Traditional marketing is static and it is very difficult to make changes in your current marketing ways. However digital marketing is dynamic and you can make changes easily with just a click. You can make changes according to what works best.
Another major difference you can find is the reach. When you do traditional marketing your reach is limited to a specific state or country. However, in digital marketing, you can market and advertise your products or services globally.
Another advantage of digital marketing is that you can track your progress and make tweaks or changes whenever possible. So if any ad is not generating results,you can modify and make changes. But in traditional marketing, you cannot do that.
| BASIS FOR COMPARISON | TRADITIONAL MARKETING | DIGITAL MARKETING |
|---|---|---|
| Meaning | Traditional Marketing refers to the marketing that uses traditional channels or media, for the purpose of marketing communication. | Digital Marketing implies the marketing of products and services via digital channels, such as the internet, smartphone, display ads, and another digital medium. |
| Nature | Static | Dynamic |
| Tracking | Not possible | Possible |
| Targeting | Standardized | Customized |
| Tweaking | Not possible once the ad is placed. | Can be performed anytime, even after the ad is placed. |
| Reach | Local | Global |
CATT Marketing Funnel
C.A.T.T means Content, Attention, Trust & Transaction. Let’s see what each of these word means:
[C]—– stand for Content. Content is king. Create useful content that attracts people to your blog posts, videos, podcast, live webinars, and lead magnets to generate more leads to your tribe.
[A]—–stand for Attention. It means driving traffic to your content using SEO, social media, Paid Ads and Referrals.
[T]—–stand for Trust. Building trust with your audiences with tripwires, marketing automation, and retargeting. One of the methods of building trust is deep marketing where you send out communication that is personalized based on who your target audience is so that every person feels like you are communicating with them directly to the point.
[T]—–stand for Transaction. It means converting your leads into customers with natural sales methods.
So CATT is an important concept you must know as a digital marketer. Now let’s discuss about Personal Branding!
Personal Branding: MassTrust Blueprint
Personal branding is one of the key components of marketing. Your brand name is the reputation and recognition of your business. So if you select the right brand name and it works well with the audience, then it can create a lot of success for your business.
You must choose the right brand name which speaks about your business and is something that can be easily spelled and remembered. If you select a brand name that is too big or which is difficult to spell or remember, then people will not remember you.
Another important thing to know is that you should not select a niche that is already very competitive. You can select a sub-niche or sub-category otherwise it will be difficult for you to grow.
Integrated Digital Marketing
Digital marketing itself is a very complex process and it has many ways and methods to do digital marketing. Some of the main methods of digital marketing are:
- Search Engine Optimization (SEO)
- Content Marketing
- Search Engine Marketing (PPC)
- Social Media Marketing
- Digital Display Marketing
- Email marketing
If we use all of these methods in a strategic and organized way, then it can create huge returns. So rather than using one or two of these methods, when we use all of the digital marketing methods and tools, then we are doing integrated marketing.
So integrated digital marketing is the art of using all of the digital marketing methods in a well-strategized way so that each of the methods itself creates benefits and complements other methods to bring better overall results.
So as a digital marketer, it is very important for you to know each of these methods and how you can use these methods to bring more profitable results for the company. So if you are working in a company or if you have your brand and want to market yourself digitally, then understanding integrated digital marketing will always help you in achieving your target.
Conclusion
So here we looked at so so many important concepts of digital marketing and how digital marketing is better than traditional marketing. As digital marketing is getting popular, there will be more opportunities in this field and there will be a bright future ahead for many digital marketers. So if you are in this field, then start learning more concepts and methods of digital marketing and use those methods to earn more profits before it gets very competitive.
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